If you’ve ever wondered why your face serum doesn’t give the glow it promises, you’re not alone.
Many people buy good products but still miss the results — not because the serum is wrong, but because they’re not applying it the right way.
This guide is for beginners who want to learn how to apply serum correctly and get the most from every drop. Let’s uncover the 5 most common mistakes people make — and how you can fix them for glowing, healthy skin.
1. Not Cleansing Your Skin Before Applying Serum
Why this matters:
Serum works like a skin vitamin — it can only perform well on a clean surface. When your skin has oil, sweat, or makeup, it blocks serum from reaching deeper layers.
What you should do:
-
Wash your face with a gentle facewash suitable for your skin type.
-
Pat dry lightly; don’t rub harshly.
-
Apply serum on slightly damp skin — it helps better absorption.
🧴 Expert Tip: Dermatologists recommend applying serum within 30 seconds of cleansing while the skin is still a little moist. This helps lock in hydration and makes the product more effective.
💡 Why consider this: A clean canvas allows your serum to work harder and deliver visible glow faster. Without cleansing, even the best serum won’t show results.
2. Using Too Much Serum
Why this matters:
More product doesn’t mean more glow. Using too much serum can make your skin feel greasy and cause pilling (when products roll off your face).
What you should do:
-
Take only 2–3 drops — that’s enough for your whole face and neck.
-
Warm it slightly between your fingers.
-
Gently press it into your skin instead of spreading it roughly.
💡 Why consider this: Using the right amount makes your serum absorb properly, gives even coverage, and saves your product too!
3. Applying Serum at the Wrong Step in Your Routine
Why this matters:
Many people wonder when to apply serum — before or after moisturizer? The right order decides how well the serum performs.
Correct order:
Morning: Cleanser → Toner → Serum → Moisturizer → Sunscreen
Night: Cleanser → Toner → Serum → Night Cream
Why consider this:
Serums are lightweight and filled with active ingredients. If you apply them after heavy creams, they can’t reach the deeper skin layers.
Recommendation:
For morning glow and UV protection, try Golden Hours by Chica Loca — a 3-in-1 product combining serum, moisturizer, and SPF 50. It simplifies your skincare routine while giving all-day hydration and sun defense.
4. Rubbing Instead of Patting It In
Why this matters:
Rubbing your skin too hard can cause irritation and micro-tears, especially if your serum has active ingredients like Vitamin C.
What you should do:
-
Use your fingertips, not palms.
-
Pat or tap gently in upward motions.
-
Focus on cheeks, forehead, and chin.
-
Wait 1–2 minutes before applying the next step.
💡 Why consider this: Gentle patting helps serum sink deep into your skin without friction, making it more effective and soothing at the same time.
5. Skipping Moisturizer or Sunscreen After Serum
Why this matters:
Serums deliver nutrients, but they don’t lock in moisture or protect from UV rays. If you stop at serum, your skin may feel dry or dull over time.
What you should do:
-
Always follow serum with a moisturizer to seal hydration.
-
In the morning, never skip sunscreen (SPF 30 or higher).
-
Choose lightweight formulas that don’t clog pores.
Why consider this: Moisturizer locks in serum benefits, and sunscreen prevents damage — together, they help your glow last longer.
Bonus Tip: Be Consistent
Why this matters:
Serums work best when used regularly. Skipping days can slow down results.
What you should do:
-
Apply your serum every morning and night.
-
Keep your routine simple — cleanser, serum, moisturizer, sunscreen.
-
Give your serum at least 3–4 weeks to show results.
💡 Why consider this: Consistency trains your skin to stay balanced, hydrated, and radiant. Skincare is like fitness — results come with daily effort.
FAQs
-
What is the correct way on how to apply serum?
Cleanse, take 2–3 drops, pat gently on damp skin, then follow with moisturizer and SPF.
-
When should I apply serum in my skincare routine?
Apply serum after cleansing and before moisturizer — morning and night for best glow.
-
How to apply serum for oily or acne-prone skin?
Use 2 drops of lightweight serum, pat gently, and follow with oil-free moisturizer.
-
Can I use face serum daily?
Yes, apply serum twice a day on clean skin for smooth, hydrated, glowing results. -
How long does it take to see results after applying serum?
If you apply serum correctly every day, visible glow appears in 3–4 weeks.
